In 2025, texting is one of the fastest-growing and most effective communication channels for businesses of all sizes across industries. With consumers already spending hours on their phones each day, texting has become the method of choice for reaching them instantly. Most people pick up incoming texts right away, with almost 70% opening new messages within just 5 minutes. This always-on, mobile-first behavior makes it one of the fastest ways to get your message in front of customers and the latest business texting statistics prove it.
Unmatched Engagement Rates
Not only is text marketing widespread, but it also delivers engagement metrics that other channels can’t match. Mobile marketing stats reveal that text open rates are around 98%, far exceeding the open rate of email, which is typically at 20–30%. Unlike cluttered email inboxes, text messages almost always get seen quickly. The average response time for a text is only about 90 seconds, compared to hours or even days for email. Moreover, recipients tend to take action at much higher rates. The average text response rate is around 45%, versus just 6% for email. Together, these business texting statistics make clear that when it comes to cutting through the noise, text has an unparalleled ability to grab attention and prompt action.
Customers Prefer Text Messages
Customers genuinely like texting with businesses. Research shows that people often prefer the simplicity and immediacy of it over other communication methods. About 90% of people today would rather connect via text messaging for things like updates or quick questions and say they’d like to receive text messages from businesses.
Texting also isn’t seen as intrusive when done right. It’s convenient and on the customer’s terms. A survey found that U.S. adults favor texting over apps like Facebook Messenger or brand-specific apps for receiving business communications. When a customer opts in to updates, they welcome the convenience of information delivered straight to their pocket. And, crucially, they stay engaged. Unlike email lists that suffer high unsubscribe rates, less than 5% of text subscribers opt out.
High ROI and Conversion Impact
Text messaging isn’t only good for sharing information. It drives real results in sales and customer loyalty. Text marketing campaigns achieve click-through rates around 19% on average, according to Forbes, which is far higher than most emails or social media posts. A timely coupon or reminder sent via text can prompt a visit to your store or website right when the customer is interested. Over time, these high engagement and conversion rates translate into a strong return on investment. Research shows text marketing can deliver roughly a $70 return for every $1 spent. Part of this ROI advantage is due to its low cost and the high response it generates. When nearly all your texts are opened and almost half receive a reply or click, the efficiency is hard to beat. From small businesses to large enterprises, companies can use text marketing to increase revenues and customer retention rates at a fraction of the cost of traditional advertising.
Leverage Texting for Business Growth
In 2025, texting is a must-have channel for business communication. It’s personal, immediate and highly effective, as the business texting statistics above prove.
If you want to increase engagement and keep your business competitive, now is the time to integrate texting into your strategy. TextMyBusiness can help you get started with an easy, professional texting platform. See how text messaging can improve your customer communication and drive real business growth. Get started today.
